When you’re running a business as a neurospicy entrepreneur, marketing can feel like a minefield. There are so many platforms, tools, and strategies out there—it’s easy to get overwhelmed and end up doing nothing at all.

Sound familiar? Don’t worry; you’re not alone. Marketing doesn’t have to be complicated or chaotic. In fact, with the right approach, it can fit neatly into your focus-friendly workflow. Let’s look at some practical marketing strategies that work for neurodivergent business owners like us.

Keep It Simple!

First things first: marketing doesn’t have to be all-singing, all-dancing. A simple strategy executed consistently beats a complicated one you’ll never stick to.

Pick One Platform to Start

Instead of trying to juggle Instagram, Facebook, TikTok, LinkedIn, YouTube, and whatever else is trendy, focus on one platform where your ideal customers hang out.

💡 Example: If you’re a visual person, Instagram might be your happy place. Love writing? LinkedIn could be your thing. Try it - it's not set in stone!

Batch Create Content

Batching is a game-changer for neurospicy brains. Set aside time to create several posts or reels in one go. That way, when you’re in the zone, you can ride the wave and build up a stash of content.

💡 Tip: Use templates to streamline the process. Canva is a lifesaver for this!

The Power of Micro-Content

Micro-content is short, snappy, and easy to consume. Think quotes, quick tips, or relatable memes. Not only does it keep your audience engaged, but it’s also easier for you to create.

Create a Content Bank

Start a running list of ideas. When inspiration strikes—whether it’s a funny observation or a customer question—jot it down. That way, you’ve always got something to pull from.

💡 Example: Someone asks, “How do you stay productive as a neurodivergent business owner?” That’s a perfect prompt for a post, blog, or even a reel.

Work With Your Energy Levels

One of the perks of being neurospicy is that when we’re interested in something, we hyperfocus like pros. The trick is to channel that energy into your marketing.

Batch During Hyperfocus

If you feel a marketing buzz coming on, lean into it! Use that energy to plan your calendar, write posts, or brainstorm content ideas.

Outsource Your “Off Days”

We all have days where marketing feels impossible. If your budget allows, consider outsourcing tasks like editing videos, scheduling posts, or managing your inbox.

💡 Hack: Fiverr and Upwork are great places to find affordable help.

Use Automations Like a Pro

Automation is your best friend. It takes repetitive tasks off your plate and keeps your marketing consistent, even when life gets busy.

Scheduling Tools

Use tools like Later, Buffer, or Hootsuite to schedule posts in advance. That way, you can set it and forget it.

Email Marketing

Set up automated email sequences to nurture your audience without lifting a finger. Platforms like Mailerlite or ConvertKit make it easy to send welcome emails or promote offers.

💡 Tip: Keep your emails short and conversational—like a friendly chat over coffee.

Focus on Connection, Not Perfection

Many neurodivergent business owners feel paralysed by the idea of “perfect” content. But here’s the thing: your audience isn’t looking for perfection. They want connection.

Be Authentic

Share your story, your wins, and yes, even your struggles. Let people see the human behind the brand.

💡 Example: “Today, I meant to write a blog but got distracted by my dog’s adorable attempts to catch his tail. Business life, eh?”

Engage With Your Audience

Reply to comments, answer DMs, and join conversations. Building relationships is far more effective than churning out polished but impersonal content.

Chunk It Down

Big marketing tasks can feel overwhelming, so break them into bite-sized chunks.

For Example:

Choose one content idea.

Write a quick caption.

Find or create a photo or graphic.

Schedule the post.

By focusing on one step at a time, you’re more likely to get it done.

Track What Works (Without Overanalysing)

Data can be your friend—if you keep it simple. Check which posts, emails, or campaigns get the most engagement, and do more of that.

💡 Hack: Set a timer for 10 minutes to review your analytics, so you don’t fall into the rabbit hole.

Final Thoughts

Marketing doesn’t have to be overwhelming or take over your life. By keeping things simple, focusing on connection, and using tools to lighten the load, you can build a strategy that works with your neurodivergent brain—not against it.

So, go on—grab a cuppa, jot down a few ideas, and remember: your voice and your story are your biggest marketing assets.

The world is ready to hear them!